For media buyers, agencies and online sellers

Every click, checkout and sale, attributed to the exact ad.

Black Track connects your landing pages, your checkout and your Meta ad accounts, then matches each sale to the campaign, ad set and ad that produced it. You see your true ROAS and know which ads to scale.

Request access See how it works
  • Connects via Facebook Login for Business
  • Native checkout integrations
  • Live visitor sessions
Illustrative dashboard with sample data.
Product

Everything between the ad and the sale

Black Track follows each visitor from the ad click to the approved order and joins it with the spend Meta reports for that ad. Tracking, attribution and delivery back to Meta live in one place.

  • Tracking script

    One lightweight script per workspace records visits and clicks on your landing pages with a first-party cookie. Checkout links are decorated automatically, so the click follows the buyer.

    bt.js · first-party cookie

  • Checkout integrations

    Native connections for Hotmart, Kiwify, KashPay, Stripe, Digistore24, ClickBank and Shopify, plus custom postbacks for any other platform. Order status stays in sync.

    webhooks · postbacks

  • Meta connection

    Connect ad accounts through Meta's official Facebook Login for Business. Spend, impressions, clicks, reach and conversions sync at the ad level every 15 minutes.

    ads_read · read-only

  • Conversions API

    Send your own conversions to your own Meta dataset from the server. Email addresses and phone numbers are hashed with SHA-256 before they leave Black Track, and every event gets a delivery log.

    server-side · SHA-256

  • Reports

    Break results down by campaign, ad set, ad, country, device and more. Non-human traffic is excluded from your analytics, so rates reflect real visitors.

    campaign › ad set › ad

  • Live interactions

    Watch visitor sessions as they happen: time on page, video progress and clicks. See which pages hold attention while the campaign is running.

    real time

  • Logs and audit

    Every click, order, postback and Conversions API delivery is logged, and changes to your workspace are recorded in an audit trail.

    clicks · orders · deliveries

  • Workspaces and team

    Invite teammates with their own logins. Each workspace keeps its data, settings and connections separate from every other workspace.

    isolated per workspace
Integrations

Works with the platforms you already sell on

Connect your checkout with a guided setup and pull ad data from Meta through its official APIs. Orders and spend land in the same report, matched click by click.

Checkouts and stores

  • Hotmart
  • Kiwify
  • KashPay
  • Stripe
  • Digistore24
  • ClickBank
  • Shopify
  • Custom postback

Advertising

MetaOfficial APIs
Facebook Login for Business
Connect the business portfolios, ad accounts and datasets you choose.
Marketing API
Read-only ad insights, synced every 15 minutes.
Conversions API
Your conversions, sent to your own dataset.

Product names are trademarks of their respective owners. Black Track is an independent product and is not affiliated with or endorsed by them.

How it works

From first click to attributed sale in four steps

Set it up once per workspace. The setup guide in the panel walks you through each step.

  1. Add the script

    Paste one script tag on your landing pages. Visits, clicks and engagement start arriving in your workspace.

    <script async
  src="…/bt.js?w=YOUR_KEY"></script>

  2. Connect your checkout

    Choose your platform and paste your Black Track postback URL, or use a native integration. Each order arrives with amount, currency and status.

    order.approved$97.00
    statusreceived

  3. Connect Meta

    Continue with Facebook and pick the business portfolio, ad accounts and datasets Black Track may use. Access to ad data is read-only.

    Business portfolio Ad accounts Datasets

  4. Launch your campaign

    Run your ads as usual. Each sale is matched to its campaign, ad set and ad, next to the spend Meta reports.

    campaignProspecting · Broad
    ad setAdults 25–54
    adUGC hook v3
Security and privacy

Your data stays in your workspace

Black Track is built for advertisers and agencies that handle data for several brands. Isolation, encryption and a narrow, stated use of data are part of the product.

Privacy questions: privacy@blacktrack.org

  • Workspace isolation

    Every request is scoped to a single workspace and checked again by row-level security in the database.

  • Encryption

    Connections use TLS and stored data is encrypted at rest.

  • LGPD

    We process your visitors' data as a processor (operador) on your instructions, and act as controller only for your account data.

  • Meta data

    Used only to run your workspace. Never sold, never shared with other clients, never used for our own advertising, and deleted when you disconnect or ask.

Know which ad made the sale.

Tell us about your business and we will send you access. Add the script, connect your checkout and see attributed sales next to your spend.

Request access